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Guides

Solar lead guides that name names.

Straight answers for Australian solar installers who buy leads. What they cost, how to spot a fake, and which provider fits the business you actually run.

Reviews · Oct 2026 · 6 min read

Capital Leads reviews, including the bad ones

Our Google rating, the two one-star reviews on our Trustpilot profile and what happened, real pricing with no call required, and the four kinds of installer we are a bad fit for.

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Lead generation · Oct 2026 · 11 min read

Solar lead generation in Australia: the 5 channels, real costs, and the law

Google Ads, Meta, organic, door knocking, referrals. What each actually costs on the evidence that exists, why no official Australian benchmark exists, and the ACMA rules that decide whether you can ring the lead at all.

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Benchmarks · Sep 2026 · 9 min read

Solar lead conversion benchmarks Australia 2026: appointment rate, close rate, CAC

36 to 40% lead-to-appointment, 6 to 12% lead-to-sale, the CAC formula with a worked table, and live Google Ads cost per click for 25 solar keywords so you can compare buying with generating.

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Compliance · Sep 2026 · 10 min read

Are purchased solar leads legal? Do Not Call Register, Spam Act and ACL rules

Consent records, register washing, calling hours, the 10-business-day cooling-off, Victoria's telemarketing ban, who is liable when consent is fake, and the $1.5m V Marketing case.

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Buyer's guide · Sep 2026 · 7 min read

Solar lead buying terms explained: exclusive, verified, appointment, refund

Twelve contract words every provider uses loosely, what each should mean, and the exact sentence to ask for in writing before you pay.

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Buyer's guide · 15 min read

The best solar lead generation companies in Australia (2026)

Every type of provider compared. Exclusive vs shared, real pricing, 2FA verification, and which one fits your install business. Capital Leads ranked against the field.

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Buyer's guide · 10 min read

How to buy solar leads in Australia that turn into installs

The 3 ways to buy, what to pay, the questions that separate a real provider from a lead farm, and a calculator for your true cost per install.

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Pricing guide · 8 min read

How much do solar leads cost in Australia? (2026)

Exclusive vs shared vs commercial pricing, and the cost-per-install number that actually decides whether buying leads makes you money.

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Lead quality · 7 min read

Exclusive vs shared solar leads: which makes money?

The real conversion rates, the cost-per-job maths, the five-ringing-phones trap, and the one case where shared still makes sense.

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Lead quality · 7 min read

How to spot a fake solar lead (what 2FA really means)

The one question that exposes a fake lead, why 'SMS verified' isn't the same as 2FA, and what proper verification actually looks like.

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Sales playbook · 9 min read

Solar appointment setting: the scripts that book 30-40%

The 5-minute rule, the Day 1-5 call rhythm, and the full appointment-setting script our partners use. Free, no gate, no email wall.

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Compare the field

Capital Leads vs the other providers

Honest head-to-heads. Where each provider is genuinely good, and where Capital Leads has the edge. Every fact taken from their own site.

Provider reviews

Every solar lead provider, reviewed

How each one works, what it costs, whether the leads are exclusive, and how they verify. Facts from their own sites, with our competitor disclosure on every page.