Est. 2020 · Melbourne, AustraliaHow We Work
Australia's AI-enabled performance lead engine.
Capital Leads is the infrastructure behind Australia's fastest-growing energy and home improvement businesses. We deliver exclusive, verified, real-time leads from buyers who are ready to buy, powered by a proprietary software stack built from the ground up.
OUR STORYBuilt by operators. Powered by software.
Capital Leads started in 2020 with one problem: Australia's solar industry was flooded with recycled lead lists. Installers were paying for low-quality, shared contacts rather than ready-to-buy customers. Nobody was solving for quality.
We built the alternative. An AI-enabled lead generation agency with a fully proprietary software stack, delivering exclusive leads verified by phone and email, in under a second, on a pay-per-lead model that puts the risk squarely on us.
Most agencies rent their tools and resell someone else's traffic. We built our own. The funnels, the qualification layer, the AI delivery infrastructure. Fully owned, constantly improved. Six years in and 6,000+ leads a week across six verticals, with Health Insurance, Mortgage Refinancing, and Broadband Switching on the way.
Under our umbrella, we own and operate some of the largest affiliate renewable energy brands in the Australian digital ecosystem, and they're what drives the volume behind our national partner network.
WHAT WE DOSix verticals. One infrastructure.
We generate and deliver exclusive, high-intent leads across:
Residential Solar
Homeowners ready to install
Commercial Solar
Decision-makers at scale
Solar Batteries
Buyers already on solar
Air Conditioning
Whole-home ducted leads
Energy Comparison
High-intent bill payers
Roofing
Homeowners ready to invest
Every lead passes through our proprietary owned-channel quiz funnel, multi-step qualification, phone and email verification, and real-time CRM delivery. Partners set their volume. We hit it.
LEAD AVAILABILITY BY STATE
HOW WE WORKNo contracts. No retainers. No excuses.
You set volume.
Order 50 leads this week. Order 500 next week. Scale up or pause any time. Our delivery system matches your capacity, not the other way around.
We carry the risk.
Pay per lead, not a monthly retainer with nothing to show for it. If the lead doesn't meet spec, it doesn't count. Close 3 jobs from your first 50 leads, or do our 4 steps, and your second pack is free.
Delivery is instant.
Leads hit your CRM in under a second. Automatic SMS and email follow-up goes out immediately. Speed to lead is the single biggest conversion driver in our verticals. We've engineered the whole stack around it.
LEADERSHIPThe people behind the platform.
Shaun Anderson
CO-FOUNDERShaun built Capital Leads from the ground up in 2020 alongside Stephen, starting with solar and scaling across six verticals. His background is in performance marketing and commercial operations. He obsesses over client-first delivery: lead quality, lead-to-sale rates, and the infrastructure that makes both move.
Under his leadership, Capital Leads has grown to process 6,000+ exclusive leads per week, partner with 80+ national installers, and build the proprietary software stack and delivery tech that underpins everything we sell.
He is currently building VOLTR.AI, an AI agent platform that layers automated lead conversion on top of Capital Leads' existing infrastructure. The thesis: the same lead pool, with AI handling first contact in under five seconds, produces a materially better close rate at zero incremental CPL.
Stephen Hill
CO-FOUNDER & ENERGY INDUSTRY LEADSteve brings over 20 years of direct experience in Australia's renewable energy sector. He has worked across the full energy supply chain, from large-scale commercial projects to residential solar retail. He understands what installers need, how they operate, and why most lead generators fail them.
His industry relationships are the reason Capital Leads' partner network retained its depth through the sharp market corrections of 2022 to 2024. He knows which operators are growing, which verticals are moving, and where the next wave of demand will come from.
Steve leads all partner relationships and vertical expansion strategy for Capital Leads.
OUR EDGEWe've spent six years solving for one thing.
Most lead generators optimise for cost. We optimise for conversion rate, because that's what our partners actually pay for. The difference between a lead that closes and one that dies in the inbox comes down to intent, timing, and speed. Because we own the whole stack, every improvement we make compounds. Better acquisition, faster delivery, higher conversion. It builds on itself.
Quiz-based qualification
A multi-step owned-channel funnel that weeds out tyre-kickers before a contact ever reaches your team. Built and owned by us, not rented from a third party.
Triple verification
Every lead is phone verified, email verified, and intent-checked. No fakes. No tire-kickers. Your sales team only touches contacts who asked to be contacted.
Sub-second delivery
Our proprietary software stack delivers leads to your CRM before the buyer has clicked away. Call within 5 minutes and you're 100x more likely to reach them. Wait 3 hours and you're leaving a voicemail for someone who's already signed with your competitor.
Exclusive only
Every lead is sold once. No shared leads, no aggregated pools. You get it. Nobody else does.
AI conversion layer
Capital Leads is actively deploying AI voice and SMS agents via VOLTR.AI to contact leads the moment they arrive, 24/7. First contact in under five seconds. Early results show material improvements in contact rate and appointment booking at zero incremental cost per lead.
CHECK YOUR TERRITORY
See what leads cost in your state.
Tell us your vertical, state, and weekly volume. We will show you live pricing and territory availability before you commit to anything.
Trusted by installers like
What our partners say.
“We've had a really positive experience working with Capital Leads at CJN Solar. The team has been fantastic to deal with, communication has been consistent, and they've been genuinely helpful and responsive whenever we've needed anything. We've seen some great results from the leads provided, helping us generate appointments, build our sales pipeline and secure new customers. What really stands out is their willingness to work with us, take feedback on board and continuously improve the service. It's refreshing to deal with a lead generation company that genuinely cares about the success of the businesses they work with. A big thank you to Nic and the team at Capital Leads. We're looking forward to continuing the partnership and growing together. Would definitely recommend!”
“Great service from Nic at Capital Leads. Professional, responsive and easy to deal with. Highly recommend!”
“It's been a pleasure working with the team at Capital. They've been honest and transparent with their pricing from day one, and they've gone above and beyond by sharing their expertise in areas like sales and sales team management.”
“We've been working with Nic and the team for a few years now. From day 1 their leads have been first class. Very easy to work with and would strongly recommend to anyone working within the solar industry.”
“We have been working with Capital Leads for the past few months, and the results have been nothing short of outstanding. Their lead generation strategies are innovative and tailored to our specific needs, which has made a significant impact on our business.”
“Great people to work with, quality is top notch. Dave has been helpful and friendly every step of the way.”
“Not only does he deliver the leads on time and in the exact format we discuss, but he has also played a massive role in providing training and solutions whilst we scaled our business. More than just a leads supplier, they provide support for the growth of the business. Highly recommend.”
“Lead generation is great, timely and cost effective. They deliver what they say!”
“Hands down the best company we have worked with for inbound leads. Nic is an absolute legend. Will be working with him for the foreseeable future.”
“We have tried a lot of different companies offering digital leads, best success has been with Capital Leads. Good quality leads that tend to convert better than other options we've had in the past. Alex has been great to work with.”
“We are sitting around 30% lead to appointment, amazing leads. Alex is my contact and is also available and ready to offer additional advice and guidance when needed.”
COMMON QUESTIONS
Everything you need to know about working with Capital Leads.
How does Capital Leads generate solar and energy leads?
We run paid campaigns across Google Search and Meta targeting homeowners and businesses actively looking for solar, battery, air conditioning, and energy comparison solutions. Every lead passes through a multi-step quiz funnel, phone and email verification, and real-time CRM delivery. We own the entire stack. Nothing is outsourced or white-labelled.
How much do leads cost?
Capital Leads operates on a transparent pay-per-lead model. There is no monthly retainer, no setup fee, and no lock-in contract. Pricing varies by vertical, state, and weekly volume. Use the territory checker above to get live pricing for your coverage area.
Which states do you operate in?
Capital Leads generates leads nationally across NSW, VIC, QLD, WA, SA, ACT, and TAS. Vertical availability varies by state. Residential solar, battery, and commercial solar are available in all major states. Air conditioning leads are currently available in VIC only.
Are leads exclusive?
Yes. Every lead is sold once to one partner. No shared leads, no aggregated pools, no comparison site model where multiple installers race to the same homeowner. You receive the lead, you own the relationship.
How quickly are leads delivered?
Leads hit your CRM in under one second from the moment they qualify. Automatic branded SMS and email follow-up goes out immediately. Speed to lead is the single biggest conversion driver across all our verticals.
Can I control my weekly lead volume?
Yes. You set your weekly volume target and can adjust, pause, or scale any time. Our delivery system matches your team capacity. There is no minimum order and no penalty for pausing.
Is there a performance guarantee?
Yes. The 50-Lead Bet. Close 3 solar or battery jobs from your first 50 leads inside 45 days, or do the 4 steps we give you, and your second pack is free. New partners only. Full terms at capitalleads.com.au/the-bet.
How quickly can I get started?
Most partners are live and receiving leads within 24 hours of onboarding. Tell us your vertical, state, postcodes, and CRM and we handle the rest. No dev work required on your side.
Ready to get leads in your state?
Tell us your vertical and weekly volume. We will show you live pricing and availability. No contracts, no setup fees. Close 3 jobs from your first 50 leads, or do our 4 steps, and your second pack is free.