The market is bigger than most installers realise. And it keeps growing.
Australia has 4.29 million solar installations and counting. But that still leaves more than half of all Australian homes without a system. Add rising electricity prices, a federal STC rebate still running through 2030, and a growing awareness that waiting costs money, and you have a market that is actively converting right now.
Panel prices are set to rise from April 2026. China's VAT export rebate ends, pushing import costs up across the board. Homeowners who do their research are moving before the price shifts hit. Smart installers are building their pipeline now to capture that wave.
Queensland and NSW are the two largest markets in the country. VIC, WA, and SA are all active. The volume is there. The question is whether the leads you are buying are actually converting.
See what solar leads cost in your state.
Tell us your location and weekly volume. We'll show you live pricing, territory availability, and expected ROI before you spend a cent.
You've probably bought solar leads before. And they probably let you down.
Most solar lead companies send the same contact to three, four, sometimes five installers simultaneously. By the time your sales team calls, the homeowner has already spoken to your competitors. The lead is cold because it was never yours to begin with.
Others use Facebook form fills that capture a name and number from someone who clicked a mildly interesting ad. No intent verification. No homeowner check. No energy bill qualification. Just a phone number that goes to voicemail.
We've been in this market since 2020. We've seen every version of this problem. So we built the alternative.
WHAT A REAL LEAD LOOKS LIKE
A homeowner who searched, qualified, and confirmed their intent. Before they ever reached your team.
Every residential solar lead we deliver has been through an 8+ step quiz funnel, verified their mobile number via SMS, and confirmed their property details. Your sales team doesn't warm them up. They arrive warm.
That's the difference between a 40% lead-to-appointment rate and the 10% industry average. Quality in, quality out.
Solar leads your sales team will actually want to call.
Homeowners only. Qualified on intent.
Every lead passes through our multi-step quiz funnel. We verify property ownership, capture current energy bill size, confirm roof type eligibility, and check postcode coverage before a contact is ever created. Your team calls people who want a system, not people who vaguely clicked something.
Yours and yours alone.
Every lead is sold once. To you. No other installer in your state gets the same contact. No race to the phone against three competitors. You get the lead, you work it, you close it.
In your CRM before they put their phone down.
Sub-second delivery. The moment a lead qualifies, it hits your CRM. Automatic branded SMS follow-up goes out immediately. The installers who call within five minutes convert at dramatically higher rates. We've built the entire stack around that window.
Not all solar lead providers are the same. Here's the difference.
What our partners say.
“We've been working with Nic and the team for a few years now. From day 1 their leads have been first class. Very easy to work with and would strongly recommend to anyone working within the solar industry.”
“We have been working with Capital Leads for the past few months, and the results have been nothing short of outstanding. Their lead generation strategies are innovative and tailored to our specific needs, which has made a significant impact on our business.”
“Great people to work with, quality is top notch. Dave has been helpful and friendly every step of the way.”
“Not only does he deliver the leads on time and in the exact format we discuss, but he has also played a massive role in providing training and solutions whilst we scaled our business. More than just a leads supplier, they provide support for the growth of the business. Highly recommend.”
“Lead generation is great, timely and cost effective. They deliver what they say!”
“Hands down the best company we have worked with for inbound leads. Nic is an absolute legend. Will be working with him for the foreseeable future.”
“We are sitting around 30% lead to appointment, amazing leads. Alex is my contact and is also available and ready to offer additional advice and guidance when needed.”
“We have tried a lot of different companies offering digital leads, best success has been with Capital Leads. Good quality leads that tend to convert better than other options we've had in the past. Alex has been great to work with.”
“We have been working with Capital Leads for more than a year now and Alex our account manager has been always very supportive with all our requirements. He has gone above and beyond to deliver the results and meet our expectations. Highly recommend!”
“I have been working with Shaun for the last 2 years, communication and service is always on point.”
Live and receiving leads within 72 hours.
Tell us your setup
State, postcodes, weekly volume, and CRM. No setup fee. No contract to sign. We start generating as soon as you're onboarded.
We run the campaigns
Meta, Google, and our owned-channel quiz funnels. Every lead is verified for homeownership, energy bill size, and purchase intent before it reaches you. We handle the advertising. You focus on closing.
Leads land. Your team calls.
Real-time CRM delivery, automatic SMS follow-up, and a sales team that calls within minutes. That combination is what produces a 40%+ lead-to-appointment rate. Everything is engineered around speed.
3.5 million homes still don't have solar. Some of them are in your postcode.
Check territory availability and lead pricing for your state. No contracts, no setup fees, close on your first order or we refund every cent.
EXPLORE MORE LEAD TYPES